What We Do
UX & Product Design
We design and deliver tested and research-backed user interface prototypes that can range in scope and fidelity to meet the needs of your business and constraints in the moment. Whether it’s a fully functional prototype and file for developers, or an MVP / proof of concept to show investors, we’ve got you!
Brand Strategy
Through facilitated workshops, collaborative discussions with stakeholders, and competitor research we will work together to craft a brand strategy and identity that establishes a consistent tone, feel and look that communicates your values and value proposition.
Messaging Strategy
The words you choose and how you say them matter, they impact how your clients and customers view your company and products or services. Let us help you align your messaging to help reinforce your brand and the connection to your audience.

How We Work
We're not just pushing pixels...
Our process is rooted in the fundamentals of human-centered design: participation, collaboration, research, testing and iteration.
By leveraging the knowledge and experience of subject matter experts and users, insights and requirements from stakeholders, and competitive market research, we balance user needs, business constraints, and systemic factors to ensure the success of both your project and business.

Who We Are
As a digital and creative strategy partner, District Innovation is a design agency that serves startups, founders and civic orgs by providing a holistic approach to product, branding, and messaging.
Across our careers we have worn many hats, from marketing to content strategy, to product and experience design. We infuse this broad perspective, and a user-centered mentality, into a bespoke and cohesive vision for every project we take on.
Our hands-on, consultative and collaborative approach was honed over many years of teaching UX Design to over 400 adult career changers, where we partnered with and mentored over 100 local startups.

Who We've Worked With




Hua W.
DC City Administrator's Office
"District Innovation Lab is helping to create a more enabling environment within DC government for innovation, and helping us achieve our goal of translating ideas into tangible action."
Roger C.
GemStack
"Javi and the team at District Innovation are in a league of their own when it comes to UI/UX and brand strategy ... Their approach is both creative and strategic, ensuring that every detail enhances usability and strengthens brand identity. Working with them was an absolute game-changer, and I can’t recommend them highly enough."
Kyle S.
Perch Houses
“We came in with a pretty complex problem that I didn't know designers could solve ... they were so thorough in understanding the problem, and detailed in their solutions. I was so impressed!”